SEO is one of the handy marketing technique which provides great business traffic. Even though, it takes more time for promoting a business using the SEO technique, still the startup and well developed companies are choosing this technique only. It is hard for one to promote a business, especially in the search engines like Google, because they update their algorithm regularly in order to provide a better user-experience to the visitors. When compared with other search engines Google is the one which provides more amount of traffic. So, most of the companies in the industry are giving more importance for Google only.
The target audience for each business varies from company to company. One may target the city and one may target the whole country. It totally depends on what type of business they do. But most of the business professionals will try to promote their business globally. So, here are the five factors that the businesses have to consider before promoting their website globally.
Domains, Sub Domains and Sub Directories
It is not practical for the businesses to have separate domains for each country. So, in this case we can have the domain directories to target other countries as well. The domain directories can be created using this format (domain.com/in). There is no need for us to host this directories in different server. The .in extension in the domain indicates that we are targeting the country India. Sub domain is an another option which allows us to target different countries. But the advantage in this method is very least. Whatever method you choose like domain, sub domain and sub directories, try to verify that using the Google web master tool. This tool will help you from the potential issues.
Hosting places is an important role next. If your target audience is US people then try to host your website in the United States. This will help you to improve search engine rankings as well as the site load will be very fast in the United States.
Take Advantage of Google Places
If you have any physical location in the other countries as well as in the local, try to add that in the Google places. This will help you to find more prospects. Most of the users will use the online to find the best company in the industry. So, having a business listing on Google place is much needed for the businesses.
Find Appropriate Keywords
The keyword popularity varies across each country. The keyword which is having more popularity in the United States may have very less popularity in India. So, use the Google’s keyword tool to find the keyword which are having more searches in the targeting country and promote that keyword.
Link Building is one of the vital factor that should be checked next in the international SEO. Try to build more links on the ccTLDs. There are lot of tools available in the online which helps you to find out the ccTLDS of a particular region. Try to build links on the ccTLDs exactly in the same way which you follow to build links on the domestic regions. Before building links on that particular region ccTLDs try to spend more time for finding the website which provides you some value.
Specify Local Contact Information
Having local address in the contact information provides a great boost for the businesses. Suppose, if your target audience is Australian people then try to have Australian contact information in the contact address. This will give you SEO boost as well as you will also get local prospects.
Optimize the Content
Content optimization plays an important role in the international SEO. Try to show the case studies and portfolios which are relevant to that country in front of other portfolios in the website. This will provide you great business boost.
Site Owner’s Address in Who-is
This may look like funny but this is one of the fact. Google may consider the websites Who is information for ranking. For example, one may target the US country but they might have given the Indian address at the time of domain registration. So, Google may consider this and give the ranking according to that.
Increase Your Local Activity
The authority of the domain plays a vital role in the SEO now. You can increase the authority of your domain using the off page link building technique. In case, if you are targeting US then you need to have more social signals from that country as well as links from that ccTLDs. Most of the businesses are getting more amount of traffic from Google only. So, in order to promote your business on Google you need to have more social signal from the Google Plus. Since Google Plus is a social networking website of Google, it gives more preference to it than other social networking websites.
Design Your Website Accordingly
If you want to target your business in any particular country then make a research to know how the top domains in the particular country look in their appearance. And also check whether they are receiving reasonable traffic from the search engines. If they are getting then try to have a design similar to their design.
Make Sure to Use Proper Tags
HTML tags generally plays an important role in the SEO. One can optimize the website according to the Google guidelines by having the proper HTML tags like Meta tags, Alt tags, H1 and so on. So, in order to promote your business all over the world you should have website in the local language. For example, we can target the Spanish speaking countries by having a website in the Spanish language. To have a website in the Spanish language try to include this tag in the head section.
All these factors will help one to promote their website globally.
Author Bio : I am Prabhu Sundarraj working as a Digital Marketer in the mobile application development company “Ndot Technologies”. Apart from my work, I love to watch cricket.