The advent of fabulous mobile devices like tablet, Smartphones, etc., and rapidly flourishing mobile platforms have greatly contributed to the morphing of user behavior from retail shopping to online shopping. You can clearly observe the growing trend of e-commerce on the Internet. Moreover, the platform like Magento, has further made it easier for the retailers to continue and expand their business over the web and target a wider audience base.
There is no doubt that the technological developments are contributing to the accentuating the fashion of online shopping. Users prefer purchasing goods over their handy Internet-enabled device as there are numerous benefits that e-commerce and m-commerce offers to the customers. Some of the advantages are:
- Easy and on the go access
- 24 x 7 presence
- Valuable customer support services and a lot more.
The analytics have depicted that the mobile e-commerce will come up with a great transformation that will affect everybody including the retailers, e-store owners and consumers. While the majority of people will prefer shopping via their mobile devices, retail will witness quite a few changes that will indeed affect the performance of e-commerce websites. Here are a few trends that can help you deliver an outstanding user experience, and stay ahead of the curve in this competitive environment with your splendid mobile e-commerce presence.
- Stores with a gigantic product base:
This is a quite simple fact that accessing several tabs via a mobile device would be a cumbersome task whereas opening numerous tabs while accessing the Internet through a laptop or desktop would be an easier task. Therefore, offering numerous products on a single store is a viable option, that way your customers can find a huge variety of products from one platform only and this will ultimately augment your business values and profitability.
- Design improvement for better mobile e-commerce experience:
No matter what, eventually the competition among the e-stores will surely get fierce. To stay ahead of the curve, it is imperative to think of a design that can deliver a superlative mobile e-commerce experience to your potential customer base. For this, you can keep the visual appeal of the website to the minimalist, ensure navigation ease throughout the interface, easily accessible UI elements, and so forth. Most importantly, the responsive design approach, fast payment process and agile page loading are a few facets that must be dealt with utmost proficiency to target and keep the potential users engaged.
- Complete details with accuracy at checkout:
Consumers like to view all the related pricing details precisely during the checkout. They expect to review all the included prices like discounts offered, coupons used or incentives earned, sales tax charged, shipping charges and other estimates. It has become essential to ensure the accuracy in the checkout process, it helps attain customer satisfaction that can add to your accentuating customer base and so facilitates heightened profitability. Moreover, if your customers will be happy and satisfied, the site abandonment rate will certainly decrease.
- Better and efficient Payment options:
Making an online payment via a desktop is much easier than that through a mobile device, as with the former one, you can conveniently input all your card details and keep a check on the transaction status. However, the process executes at a pretty good speed, but that also causes issues at times; and the problem is of greater concern for mobile e-commerce. Not only the entering the card details again and again would be a tedious job, but the transaction process now will require to exhibit a more secure and reliable approach. For this reason, mobile e-commerce will need some fast, trustworthy, smooth and flawless payment options.
- Wearables will also come into play:
Wearable technology is rapidly blooming and soon it will also leverage mobile e-commerce with its utile features. In the coming future, you will get better and advanced technology. The handy wearables can allow e-stores to instantly advertise their product and services across the globe and share agile updates for each price change. And, another thing would be the location-based deals, which will dynamically read the location of a customer and promote the product available somewhere around you. The coming future might bring an exclusive and fresh world for the mobile e-commerce owners as well as customers. The aforementioned are some expected trends that can transform the user experience and help e-store retailers generate greater revenue and brand value.
About Author: Victoria Brinsley is an Android developer for Appsted Ltd, from where you can outsource Android app development services. She can also aid you to explore more about mobile app development technology.