Yah, it is really tough to make a social media community take interest in your press release since press release is basically highly promotional in nature. But it has its share of advantages. You cannot promote your product or service shamelessly onto social networking platform for the fear of losing the hard earned loyal fan base. So, like any other marketer, you have to tread very cautiously but this is not the case with press release. You can say good things about your service without caring a fig. Now, to get the best of the both worlds, you need to integrate press release into your social media marketing strategy. Now, if you are clueless how to integrate press release into your social media marketing mix, here it goes:
A Killer Press Release is All You Need:
Promoting press release is probably the toughest thing on earth. You cannot go overboard and share it on the wall on every facebook users. You are sure to ban yourself or at least, credibility of your organization can come under scanner. So, you need to take a different approach. You need to make visitors promote the press release voluntarily and that can only happen if the press release really contain spark. For say, the headline has to be really awesome and should have an wow element in its short encompass. It has to be simple, arresting, concise and powerful at the same time.
Make the Press Release Interesting:
A boring press release is certainly going to help your company spread the message. Though there is no such scope to add some creative elements in a press release as far as the writing style and format is concerned, you can make it appear interesting by adding some relevant images, videos etc. Try to use subheading and break long paragraphs into small sections and whenever possible try to include simple graphs so that visitors can have a brief idea of the content within when they are skimming through it.
Do Not Use Heavy Language:
Since people login to social media sites to unwind and to have some light chit chat, you should not make them feel bored, really bored by using heavy language, full of technical jargons and complicated sentence structure. This is boring into death. You need to use easy to understand English unless you do not want to commit marketing suicide. However, if you are left with no choice but to use a technical term, you need to add explanatory term along with it. It will make it easier for people to come to term with the terms unknown. I have employed similar tactic when I wrote two PRs back to back on prweb and gneil for my discount coupon blog.
Add Social Reference into Press release and vice versa:
Do not forget to add links of your social presence in the press release. Sometimes, people may not find the press release good enough, but they may not that much averse to the idea of following your profile in the facebook or becoming another follower in .Twitter The same thing is true with Facebook, Twitter and other social media profiles. You need to publish the links of your press release and who knows, it may do the same trick.
James Arnold is a passionate blogger. He has been writing articles on different promotional codes at coupon blogs where you can find prweb coupons and gneil priority code for a coupon website that has amazing offer on prweb coupons, gneil priority code and other promotional code.