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You are here :Home Blogging How to Write a Press Release

How to Write a Press Release

November 30, 2011 by Siddharth 4 Comments

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Yah, it is really tough to make a social media community take interest in your press release since press release is basically highly promotional in nature. But it has its share of advantages. You cannot promote your product or service shamelessly onto social networking platform for the fear of losing the hard earned loyal fan base. So, like any other marketer, you have to tread very cautiously but this is not the case with press release. You can say good things about your service without caring a fig. Now, to get the best of the both worlds, you need to integrate press release into your social media marketing strategy. Now, if you are clueless how to integrate press release into your social media marketing mix, here it goes:

how to write press release

A Killer Press Release is All You Need:

Promoting press release is probably the toughest thing on earth. You cannot go overboard and share it on the wall on every facebook users. You are sure to ban yourself or at least, credibility of your organization can come under scanner. So, you need to take a different approach. You need to make visitors promote the press release voluntarily and that can only happen if the press release really contain spark. For say, the headline has to be really awesome and should have an wow element in its short encompass. It has to be simple, arresting, concise and powerful at the same time.

Make the Press Release Interesting:

A boring press release is certainly going to help your company spread the message. Though there is no such scope to add some creative elements in a press release as far as the writing style and format is concerned, you can make it appear interesting by adding some relevant images, videos etc. Try to use subheading and break long paragraphs into small sections and whenever possible try to include simple graphs so that visitors can have a brief idea of the content within when they are skimming through it.

Do Not Use Heavy Language:

Since people login to social media sites to unwind and to have some light chit chat, you should not make them feel bored, really bored by using heavy language, full of technical jargons and complicated sentence structure. This is boring into death. You need to use easy to understand English unless you do not want to commit marketing suicide. However, if you are left with no choice but to use a technical term, you need to add explanatory term along with it. It will make it easier for people to come to term with the terms unknown. I have employed similar tactic when I wrote two PRs back to back on prweb and gneil for my discount coupon blog.

Add Social Reference into Press release and vice versa:

Do not forget to add links of your social presence in the press release. Sometimes, people may not find the press release good enough, but they may not that much averse to the idea of following your profile in the facebook or becoming another follower in .Twitter The same thing is true with Facebook, Twitter and other social media profiles. You need to publish the links of your press release and who knows, it may do the same trick.

James Arnold is a passionate blogger. He has been writing articles on different promotional codes at coupon blogs where you can find prweb coupons and gneil priority code for a coupon website that has amazing offer on prweb coupons, gneil priority code and other promotional code.

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Filed Under: Blogging Tagged With: press release

About Siddharth

+Siddharth R is a full time Internet marketer from India. He assists his clients from designing a website to drive sales through SEO, PPC & Social Media.

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Comments

  1. Phone service says

    December 2, 2011 at 10:30 AM

    Press releases are a good way to promote your news. Also many of them provides you backlinks, which has great value in getting good search engine rankings. So its very important to have good content in them.

  2. Bill Smith @ Web Design Company says

    December 9, 2011 at 4:53 PM

    Press Release is a good way to share our site news. You are talking about how to write a press release. I think all the points you mentioned are very necessary. But i like point no 3 a lot. The Words we use in press release must be described under an easy way.

    Thanks to share this awesome post.
    Bill Smith @ Web Design Company recently posted..How Social Media can help in growing the Business?

  3. Sandy Halliday says

    December 17, 2011 at 3:42 AM

    Submitting press releases to PR Distribution Sites can help with backlinking especially if you use some of the sites with higher page rank. I look for ones that allow anchor text in the body of the press release. Not all do but it’s still worth submitting to get a website link from your resource box.
    Sandy Halliday recently posted..Setting My Goals For Making Money Online In 2012

  4. Gaurav Garg @ Facebookz.in says

    February 8, 2012 at 10:35 PM

    really awesome and useful article for me and m going to write my first press release… 🙂
    Thanks a lot
    Gaurav Garg @ Facebookz.in recently posted..Skoda Yeti 2012 Review – The Chill Out

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