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You are here :Home Design Amazing Hidden Information behind the Logos of Famous Companies

Amazing Hidden Information behind the Logos of Famous Companies

August 19, 2010 by Siddharth 32 Comments

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Here is an awesome information about the hidden meaning of some of the Logos of  famous companies all over the world. Whenever you look at the logo design , have you ever realized the meaning behind the logo design, look and feel ? Well, just have a deep look at these famous logo’s and its underlying meaning , its truly amazing .

Amazon

amazon logo

This logo doesn’t seem to hide much at the first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile, thats says Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything right from a to z.

Fedex

fedex logo

This is probably one of the best known logos with a hidden meaning. If you look closely, you will see an arrow that’s formed by the letters E and x. This arrow symbolizes the speed and precision which are the two major selling points of this company.

Continental

continental logo

Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre view.

Toblerone

toblerone logo

Toblerone is a chocolate-company from Bern, Switzerland. Bern is sometimes called “The City Of Bears”. They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear.

Baskin Robins

baskin robins logo

The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavours.

Sony Vaio

sony vaio logo

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning ? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital

signal.

Carrefour

careefour logo

Carrefour is one of the biggest European retailers, and it’s also French for “crossroads”. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you will see the letter C in the negative space between the two arrows.

Unilever

unilever logo

Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example, the heart represents love, care and health –  feeling good, a bird is a symbol of freedom. Relief from daily chores – getting more out of life.

Formula 1

formula 1 logo

At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.

Sun Micro Systems

sun microsystems logo

The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University.

The NBC (National Broadcasting Company)

NBC logo

The NBC is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacock’s head is  flipped to the right to suggest it was looking forward, not back.

Hope you would have enjoyed this informative post. If you wish to receive further updates on Logo Design Collection to your email , Subscribe to our free email updates

Do you agree with the info ? Do share your views below 🙂

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Filed Under: Design, Internet Tagged With: famous logos, logo, logo design, logo info

About Siddharth

+Siddharth R is a full time Internet marketer from India. He assists his clients from designing a website to drive sales through SEO, PPC & Social Media.

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Comments

  1. Ali says

    August 19, 2010 at 11:27 PM

    I never looked that much closer to all these amazing logos
    great work superb post!
    Ali recently posted..20 World’s most Ugliest Aircraft Designs Ever

  2. Siddharth says

    August 19, 2010 at 11:33 PM

    Welcome dude.. Just thought of sharing a mail forward on my blog 🙂

  3. esoftload says

    August 20, 2010 at 1:30 AM

    and P word denotes problems in wordpress…. lolz… great unique post siddharth…
    esoftload recently posted..7 Deadly Sins of Link Building

  4. Siddharth says

    August 20, 2010 at 1:35 AM

    he he .. Of course WP is often with full of Problems 😀 BTW thank you !

  5. Rahul Gupta says

    August 20, 2010 at 6:07 PM

    hehehe nice article 🙂
    please mention the information behing
    reliance logo, Cisco logo

    🙂
    Rahul Gupta recently posted..How to get high income from Google Adsense

  6. Siddharth says

    August 20, 2010 at 9:27 PM

    Sure mate .. will add up in the forth coming article 🙂

  7. Richie says

    August 20, 2010 at 11:42 PM

    Also, VAIO is the acronym for Video Audio Integrated Output 🙂
    Richie recently posted..40 Spectacular images of the Stellar Universe and beyond- from NASA

  8. Siddharth says

    August 20, 2010 at 11:53 PM

    Cool, thanks for the Info Richie. BTW welcome to my blog 🙂

  9. Richie says

    August 20, 2010 at 11:59 PM

    Thanks a lot, Sid 🙂

    Taking a stroll across your older articles 😀
    Richie recently posted..40 Spectacular images of the Stellar Universe and beyond- from NASA

  10. Siddharth says

    August 21, 2010 at 12:02 AM

    Hope you stay for a longer time 🙂 BTW Went through your awesome design blog.
    Great work Richie

  11. Richie says

    August 21, 2010 at 12:06 AM

    Thanks a lot, Siddharth… I appreciate your kind words. They mean a lot to me… Yeah, sure.. I will stick around 🙂
    Richie recently posted..40 Spectacular images of the Stellar Universe and beyond- from NASA

  12. Ayush Gupta says

    August 22, 2010 at 5:12 PM

    I never thought that. cool info.. awesome.. 11/10.. 🙂

  13. Jared says

    August 26, 2010 at 1:31 AM

    Every company logo is unique! It’s great to see a different view, or perspective about the way you look at the logo. Great article enjoyed every minute of it!

  14. Jared says

    August 26, 2010 at 1:34 AM

    The reliance and the cisco logo all have a meaning! The Cisco logo is named after the thong song!!!

  15. Jared says

    August 26, 2010 at 1:34 AM

    Thanks for sharing man really appreciate it!

  16. Siddharth says

    August 26, 2010 at 4:17 PM

    Welcome dude.. My pleasure 🙂

  17. Siddharth says

    August 26, 2010 at 4:18 PM

    You have a lot many knowledge in the field seems so .. Thanks for adding your point.

  18. Prasad says

    September 17, 2010 at 9:02 PM

    Excellent article.

    After reading this article , I spent lot of tome reading other articles in your site.

    Praasad

  19. Siddharth says

    September 17, 2010 at 9:17 PM

    That’s great to hear.. stay connected with our blog 🙂

  20. madhu says

    October 1, 2010 at 9:05 PM

    Really nice post siddu, i have found your blog from bloggers.com, with in the first look of your blog the way the design, the content… till i what ever blogs i have read… i liked the yours blog…because as I tooo was web designer I liked the way the theme is…. hope you post many about SEO as I am in eager to learn the SEO…..any way thanks for the interesting posts dude……keep going….

  21. Siddharth says

    October 2, 2010 at 2:57 PM

    hi , thanks a lot for your comment on my blog. Will make posts frequently on SEO. Stay connected with us 🙂

  22. Techfudge says

    October 6, 2010 at 3:17 AM

    Well you have got some nice observations there! 😉
    Techfudge recently posted..Retweet &amp win SEO optimized Thesis Theme Worth 90

  23. Vijay singh says

    October 20, 2010 at 2:42 PM

    great work siddhartha, i am starting an institute on technicasl education, iam searching for a title and a logo, will you please help me, i would like to start on my mothers name – saraswati. please suggest

  24. Siddharth says

    October 20, 2010 at 7:42 PM

    yes sure.. just have a look on another post that has a list of best logos, and also a post that has slogans in it.
    Hope those two will help you in that case 🙂

  25. N.siva lakshmi kumar says

    January 14, 2011 at 8:04 PM

    hi,i want logos for all IT and other famous companies ,please help me siddarth sir

  26. Siddharth says

    January 20, 2011 at 11:28 AM

    Why not just google it ? you will get all 🙂

  27. Ayush Chand says

    February 27, 2011 at 10:51 PM

    Nicely intepreted. Thanks guys!

  28. Siddharth says

    February 27, 2011 at 10:54 PM

    Welcome Ayush 🙂

  29. Robert@Webhosting Reviews says

    May 15, 2011 at 3:01 PM

    nice post was very useful, and fascinating to know them.
    Glad that you shared them.

  30. Srikrishna iyer says

    June 9, 2011 at 6:35 PM

    Hi the info is really amazing…. learnd a lot.. so i m expectin from u more…..!

  31. Internet Marketing says

    June 28, 2011 at 4:27 PM

    Some really cool hidden stuff revealed here… Nice post.

  32. Dr.abhi says

    September 4, 2011 at 11:25 PM

    nice work…..

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