Facebook Timeline – How You can use it for Promoting your Brand Name

Google and facebook are at daggers drawn at each others as Google is evidently trying to invade the territory of Facebook by launching Google plus and by promoting it heavily. Facebook is certainly seething with anger and thus brings out a whole new feature in its attempt to take on Google – code named Facebook time. Though facebook time has not been made public yet, it looks really impressive and people are going gaga over it.

Now, the concept of timeline may not go down well with all the facebook users, but you can surely use this concept for the benefits of your company brand image. Just think how it would make your company profile stands out besides giving people a chance to take a sneak peak at the company’s past via an interactive interface. This is an awesome platform that you must use to give your company’s social presence a huge facelift. Here in this article, we are going to share some tips that you can give a try if you are to make the most of facebook timeline.

Bigger is Always Better:

Facebook timeline looks bigger and really better than the existing fanpage though both them serve different purpose. However, you will certainly like to show the timeline page of your company to prospective customers, once it is made public, rather than the fanpage which runs the risk of being crammed with images, updates, comments and host of other things. Whereas Timeline comes with a mammoth an 849 x 312 pixel cover image positioned right at the top of the page and thus making the entire page look really impressive. Make sure that the quality of the images is really good if you are to steal the attention.

Widescreen Option:

Another awesome feature of Facebook timeline is that you can have an expandable view of the post. Just click on the star next to them and there you go, you will have a fully expandable view of the post, which was previously unthinkable in facebook.
This allows you to use better graphics and layouts which were conspicuously absent in present version.

Scrolling Infinitum:

I personally find this feature really amazing. With Timeline, you do not need to go to second page. You can have all the information in a single page and all you need to do is to scroll your mouse and Facebook will show you all the posts and data in a compact and beautiful format. An eventful past will automatically lead to a colorful Facebook timeline page that will lead to more users’ engagement and more visitors to main website. To exploit this feature, you need to present your company’s past in a favorable way and I believe as a marketer you know it better how to do this.

An Alternative of Blog:

Timeline is definitely offering a unique opportunity for companies to promote their service and products in an engaging way. This is particularly useful for small business owners who do not have the time or have the resource to maintain an impressive online presence. Since Facebook Timeline is letting people make full use of large images, it can dethrone the importance of office weblog.