Success minded marketers need to stay right on top of site analytics to see if their PPC campaign or site changes are reaping dividends, or if they need to be tweaked. Webmasters field calls about sites they’ve built seeking answers about analytics. What do you do when you’re away from your computer but need access to analytics right now? You put an app on your iPhone, of course. There are a handful of outstanding options to consider, so let’s review the 7 best iPhone Website Analytic Apps.
1. Analytics App [$5.99]
This is the most comprehensive app of its kind. Get the single shot dashboard report or go as deep into your data as you want, with more than 50 reports available, just as if you were sitting at your work computer. Get the popular “Today” report, a new feature, as well as “Yesterday” info. You can access multiple metrics for most reports with quick customization of your data range. AA supports multiple logins and accounts, another new feature.
2. Analytics Pro [$3.99]
This app supplies all the basics. Simply log into your Google Analytics account and it takes you to 19 different reports including those detailing traffic numbers and sources, map overlay and content overview.
3. myAnalytics [$3.99]
This versatile tool isn’t as comprehensive as some, but it features great usability and the kind of snapshot that keeps you up to speed while on the go. It’s multiple reports provide overview data such as visits, page views, bounce rate, average time on site, and enough info to help you make decisions on the spot when needed.
4. Ego [$1.99]
Ego delivers a very handy overview of what’s going on in one simple interface. Not a lot of depth but a fast, quick look that gives you the big picture. Check visitor numbers, changes, and subscription totals and more, all in one central location. Keep up with your blog numbers and how many people are following you on Twitter, too.
5. Analytics Lite [Free]
This is a free version of Analytics Pro. It isn’t as complete, but depending on what you need while out and about it might provide enough. It delivers a quick overview with enough report data to let you know in what direction things are going. Analytics Lite does sport some advertizing to pay its own way.
6. Analyze This! [Free]
Another freebie with lots to offer. This app gives you the numbers that most directly affect your bottom line enabling you to make important decision on the fly when you must. Keep track of e-commerce, monitoring goals, ad campaigns, and snapshots of their daily, weekly, and monthly progress.
7. Hootsuite iPhone App [$2.99]
Twitter enthusiasts who use their account to drum up business must have this app. It allows you to manage your account and also track the effectiveness of your messages to see if they were truly sweet tweets. Track user ratings for links using ow.ly and ht.ly, access your followers’ profiles and enjoy a few more handy functions. It’s specialized, yes. But if Twitter is your thing, the Hootsuite iPhone App is your mobile gateway.
We all know what it’s like to be away from our computers and get distracted by a need to know what’s happening with our numbers. Now you can access the data to get your answers and then get on with your other business or pleasure pursuits, all with incredible usability on your iPhone. Get all of these and others at http://itunes.apple.com/. It has never been easier to forge the competitive edge that comes from staying abreast of the numbers that matter.
James Adams reports on newly released technology and also analyzes and reviews hardware for one of the leading suppliers of ink cartridges in the UK.